FMCG and Consumer Brand Marketing Agency in Dubai

At a glance

Brands we have worked with: P&G, Godiva, Segafredo Zanetti, L'Oréal, Al Mir Trading
In store: Sampling, promoters, merchandisers, roadshows
On the feed: Social content, creators, recipe and how-to content
Design: Packaging and point-of-sale artwork

How we help fmcg and consumer brands brands

Sampling and demosTrained staff and tasting stations in hypermarkets and malls.

Promoters and merchandisersShelf standards, displays and sell-out in store.

Retail activationsSeasonal displays and in-store events.

Packaging and POSPack design and point-of-sale materials.

Social and creator contentHow-tos, recipes and creator content that sends people to the shelf.

Seasonal campaignsRamadan, Eid, back to school, Diwali and year-end gifting.

FMCG and consumer brands brands we have worked with

L'Oréal

Godiva

Segafredo Zanetti

P&G

Winning at the shelf

In the UAE a lot of FMCG is still decided in the aisle, at the hypermarket or the supermarket on the way home. Trained promoters and merchandisers keep displays right and talk to shoppers at the moment they choose. We pair that with social content and creators who give people a reason to pick your product before they reach the shelf.

Ramadan and festive peaks

Ramadan and Eid are the biggest weeks of the year for many food and household brands, followed by back to school and the year-end gifting season. We plan staff, displays and content for those peaks months ahead, because promoter teams and mall space book up early.

Work from this area

Hisense, Brand SquadBrand activation

Sharaf DG, In-Store BuzzBrand promoters

Case studies

GECO: Amazon webstores and product photography for four appliance brandsAmazon webstores, a website and 730 product photographs across 114 appliances that The Buzz People produced for the GECO brands WestPoint, AKAI and GlemGas.

Questions brands ask us

Which FMCG brands has The Buzz People worked with?

Brands we have worked with include P&G, Godiva, Segafredo Zanetti, L'Oréal and Al Mir Trading.

Do you run in-store sampling in the UAE?

Yes. We plan sampling and demonstration days in hypermarkets, supermarkets and malls, with trained staff and daily reporting.

Can you supply merchandisers?

Yes. We recruit, train and manage merchandisers and promoters for retail campaigns and longer placements.

Do you plan Ramadan campaigns?

Yes. We plan Ramadan and Eid content, displays and staffing well ahead of the season.

Promoter supply Sales and marketing staff Food and beverage Branding and design The Buzz People home

FMCG and consumer brand marketing agency in Dubai