At a glance
- Fintech account
- StashAway MENA, social media and explainer reels
- Creator campaign
- StashAway MENA, 2021, two brand-hero and three macro creators
- What each creator delivered
- An Instagram post and ten to twelve stories
- Languages
- English and Arabic
How we help fintech and finance brands
Why finance needs a different brief
Investing, payments and lending are regulated, so a creator cannot sell a finance app the way they might sell a gadget. Claims have to be accurate and approvals take longer. For StashAway MENA we built the campaign in two tiers: two brand-hero creators to carry the main message and three macro creators to take it to more audiences. The full case is on our StashAway MENA page.
Trust before downloads
People in the UAE compare finance apps carefully and ask questions in the comments. Explainer reels, quick replies and creators who use the product themselves do more for sign-ups than generic ads. See our social media management and influencer marketing pages.
Work from this area
Questions brands ask us
Which fintech brands has The Buzz People worked with?
We ran social media, explainer reels and a 2021 creator campaign for StashAway MENA, a regulated digital wealth manager.
Can influencers promote a finance app in the UAE?
Yes, with care. Briefs avoid promising returns, claims are checked against what the product does, and every post goes through the brand's approval before it goes live.
Do you create explainer content for finance products?
Yes. We script and edit short explainer videos that show how the product works and who it is for, in English and Arabic.
Do you run paid social for app sign-ups?
Yes. We run Meta, TikTok and Snapchat campaigns aimed at sign-ups and installs, with tracking set up before launch.