Product Launch Marketing Agency in Dubai

At a glance

Launches we have run: Cars, consumer electronics, smartwatches, e-scooters, appliances, F&B
Brands: OMODA, Jetour, Hyundai, Nissan, X-Cell, Swiss Military, Belkin, Xiaomi, Hisense, Anker
What we bring: Content, films, creators, events, promoters, PR, ads and a launch website
Markets: UAE, Saudi Arabia and the wider GCC

What we do

Launch planTimeline from teaser to the first weeks after launch, with every channel and approval mapped.

Teasers and launch filmsShort films and reels shot and edited in-house, cut for every platform. See video production.

CreatorsCreators matched to the product and audience, briefed, approved and posting on launch day.

Launch events and activationsLaunch nights, mall activations, roadshows and expo stands, filmed for social.

In-store on day oneTrained promoters in the stores where the product sells, with daily reports.

PR and paid mediaPress releases and media outreach, plus paid social and search behind the launch content.

Launch websitesMicrosites and product pages built fast for the campaign. See web design.

Brands we have worked with

Xiaomi

Hisense

Anker

Car launches with creators

Car buyers in the UAE watch creators before they visit a showroom. For OMODA UAE, Jetour, the Hyundai Tucson N Line and Nissan with Arabian Automobiles we matched creators to each model, briefed them, and got the content approved and live around the launch. See car launch creator campaigns.

Electronics launches, online and in store

Electronics launches in the Gulf are won online and on the shop floor at the same time. We have made product films for X-Cell, Swiss Military's DOM 2 smartwatch and Belkin's Triple Display Dock, run creator programmes for Anker, and put promoters in stores for Xiaomi and Hisense. See tech and electronics marketing.

Plan first, then launch

If you are bringing a brand into the region rather than launching one product, start with a go-to-market strategy. For a single launch we plan, produce and run everything with one team, and use AI tools to make teaser variations and test them before the launch budget goes live.

Work from this area

Swiss Military, Time Piece: Workout film for the DOM 2 smartwatch — **Swiss Military, Time Piece**Workout film for the DOM 2 smartwatch

Belkin, Triple Up: Product film for the Triple Display Dock — **Belkin, Triple Up**Product film for the Triple Display Dock

X-Cell, Zohra: Short film, concept to final edit — **X-Cell, Zohra**Short film, concept to final edit

Urbun Riders, Ride Out: Reels, films and creators for licensed e-scooters — **Urbun Riders, Ride Out**Reels, films and creators for licensed e-scooters

Questions brands ask us

What does a product launch agency do?

It plans the launch timeline and runs the pieces: teasers, launch films, creators, events and activations, in-store promoters, PR and paid media, then reports on what the launch achieved.

Which launches has The Buzz People worked on?

Creator campaigns around car launches for OMODA, Jetour, Hyundai and Nissan; product films for X-Cell and Swiss Military smartwatches and Belkin's Triple Display Dock; launch content for Urbun Riders e-scooters; and electronics work for Xiaomi, Hisense and Anker.

How far ahead should we plan a launch in Dubai?

Six to eight weeks suits most launches with content, creators and paid media. Events, mall activations and permits need longer, and launches near Ramadan, Eid or national holidays should be planned earlier.

Can you run a launch event and the social content together?

Yes. Our events team runs the launch and our content team films it, so the event becomes social content the same day.

Do you launch products in Saudi Arabia?

Yes. We run content, Saudi creators and paid media from Dubai, and on-ground launches in Saudi Arabia with local partners.

Go-to-market strategy Events and activations Influencer marketing Video production and brand films The Buzz People home

Product and brand launch marketing in Dubai