At a glance
- Brands
- OMODA UAE, Jetour, Hyundai, Nissan with Arabian Automobiles
- Dealers and specialists
- The Elite Cars, Automobili Motors, DX Drift
- Period
- Since 2023
- What we did
- Creator matching, briefs, shoots, approvals and posting
Launches we have worked on
Creator content for OMODA UAE; the Hyundai Tucson N Line with @sachibharat; Nissan with Arabian Automobiles through @herwheelsuae in 2023; and content for The Elite Cars, Automobili Motors and DX Drift.
How we match creators to cars
A family SUV, a performance trim and a drift car need different creators. We shortlist by who watches a creator and where they live, not follower count alone, then brief the creator on the car and the message and leave room to say it in their own way.
Chinese car brands
OMODA and Jetour are Chinese brands building awareness in the Gulf, where creators who have driven the car do much of the persuading. See our page for Chinese brands entering the Middle East.
Services and industries
More case studies
Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.The Bhukkad Café: food reels, events and creator visits for a Dubai café chainHow The Buzz People runs Instagram for The Bhukkad Café, a Dubai café chain: food reels, events and creator visits, with 133,000 views on 20 reels in two months.X-Cell: Zohra and a series of short product filmsZohra and a series of short films The Buzz People wrote, shot and edited in Dubai for X-Cell smartwatches, each cut for YouTube, Instagram and TikTok.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.
Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.