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The Bhukkad Café: food reels, events and creator visits for a Dubai café chain

The Bhukkad Café serves Indian street food at outlets across Dubai and Sharjah, including Souk Al Seef, Silicon Central Mall, City Centre Deira, Dubai Festival Plaza and City Centre Al Zahia. Our team runs its Instagram day to day: food reels, outlet stories, events and creator collaborations. The founders of The Buzz People also run the café, so this is the account where we test what works for F&B in Dubai first.

At a glance

Account
@thebhukkadcafe on Instagram
Followers
22.5K (public count, 9 October 2026)
Posts
1,352
What we run
Food reels, outlet stories, events, creator visits, franchise content
Three Bhukkad Café food reels with their public view counts
Three Bhukkad Café food reels with their public view counts

Results

MeasureResultContext
Total views133,50020 reels in about two months
Average per reel6,700views
Best reel46,300 viewscreator visit with @mydubaistreets at Souk Al Seef, 989 likes
Second best14,100 viewsfood reel, 28 August 2026
Reels over 10,000 views2both in late August

Latest 20 reels on @thebhukkadcafe, posted 5 August to 7 October 2026, public view counts on 9 October 2026. Collaboration reels count views on both accounts.

What we post

Short food reels built around one dish and one line of text, often in Hinglish: “kaise rahegi kamar patli” over a plate of rice and egg, “ever tried fries with loaded butter chicken?”, “share this with your chai buddy”. The dish fills the frame, the hook sits at the top, and the outlet is tagged so people know where to go. Each outlet has its own story highlight, alongside highlights for food and franchise enquiries.

Events and community

The feed mixes food with things to do at the cafés: a Bollywood quiz, a Ganesh idol painting workshop for children and a gajra workshop filmed as a mini vlog. Events give regulars a reason to come back and give the account content that is not another plate of food.

Creators

Creator visits do the most for reach. The best reel in this period was a visit by @mydubaistreets to the Souk Al Seef outlet, posted as a collaboration on both accounts: 46,300 views and 989 likes, more than three times the next best reel. We plan these around a specific outlet and dish, and the creator posts in their own voice.

Why it matters for F&B clients

Because the founders run the café, the Bhukkad account is where we try new formats first, before we suggest them to restaurant clients. See restaurant and F&B marketing.

Services and industries

Social media managementSocial media marketingContent creationInfluencer marketingFood and beverageAll our work

More case studies

Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.X-Cell: Zohra and a series of short product filmsZohra and a series of short films The Buzz People wrote, shot and edited in Dubai for X-Cell smartwatches, each cut for YouTube, Instagram and TikTok.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.Belkin: Triple Up, a product film for the Triple Display DockTriple Up, a product film The Buzz People made in Dubai for the Belkin Connect USB-C Triple Display Dock, from the client brief through to the final cut.

Work with us

Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.