At a glance
- Cities
- Riyadh, Jeddah, Dammam and the Eastern Province
- Platforms that matter most
- Snapchat, TikTok, Instagram and X
- Languages
- Arabic (Gulf and Saudi dialect) and English
- Delivery
- Content and campaigns from Dubai; on-ground work with local partners
What we run in Saudi Arabia
Brands we have worked with
What is different about Saudi audiences
Saudi Arabia has the largest population in the GCC and a young audience that spends a lot of time on Snapchat and TikTok. Content needs to feel Saudi: the right dialect, the right references and creators people follow in their own city. A campaign made for the UAE usually needs re-cutting, rewriting and new creators before it works in Riyadh or Jeddah.
Moments in the calendar
Ramadan and Eid, Saudi National Day in September, Founding Day in February, Riyadh Season and White Friday are the moments brands plan around. We build calendars and creator bookings around them well ahead, because the best creators and media slots go early.
See also our GCC page and Arabic copywriting and localisation.
Work from this area
Questions brands ask us
Can a Dubai agency run marketing in Saudi Arabia?
Yes. Social, content, creator and paid campaigns for Saudi audiences are run from Dubai, and on-ground activations are delivered with local partners.
Do you work with Saudi creators?
Yes. We choose creators by city, audience and category and manage briefs, contracts and approvals.
Which platforms work best in Saudi Arabia?
Snapchat and TikTok have very strong reach, with Instagram and X close behind. We plan the mix around your audience and category.
Do you write content in Saudi dialect?
Yes. Our native Arabic copywriters adapt content for Saudi audiences where dialect fits better than Modern Standard Arabic.
Which brands has The Buzz People worked with?
Brands we have worked with include Apple, Xiaomi, LG, Hisense, Lenovo, Honor, L'Oréal, P&G and Damac.