At a glance
- Client
- Anker Innovations, Middle East
- Period
- November 2019 to April 2021
- Brands
- Soundcore, Nebula, Eufy, Powerhouse
- What we did
- Creator selection and briefs, short videos, event coverage, reporting
How the programme ran
Most months ran one to four creators, timed to the product the brand was pushing that month. In April 2021 the programme scaled up to fifteen creators in a single month. Every creator was planned on a macro and micro influencer calendar and tracked in an activity tracker and report shared with the brand.
Content and events
We also shot and edited short product videos of up to 30 seconds, and covered Anker events, including an IoT conference in February 2020. The reels below are from that work.
More from this work
More case studies
Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.The Bhukkad Café: food reels, events and creator visits for a Dubai café chainHow The Buzz People runs Instagram for The Bhukkad Café, a Dubai café chain: food reels, events and creator visits, with 133,000 views on 20 reels in two months.X-Cell: Zohra and a series of short product filmsZohra and a series of short films The Buzz People wrote, shot and edited in Dubai for X-Cell smartwatches, each cut for YouTube, Instagram and TikTok.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.
Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.