At a glance
- Languages
- Arabic (Modern Standard and Gulf dialect) and English
- What we adapt
- Social copy, ads, video scripts, voiceover, packaging, press releases, websites
- Markets
- UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman
- Also
- Hindi and Urdu content for the UAE's South Asian audiences
What we do
Why translation is not enough
A line that works in English often falls flat or reads oddly when translated. Gulf audiences notice machine Arabic immediately, and a stiff caption costs more trust than no caption. We start from the idea, write the Arabic version as its own piece, and check it against the market it is going to: a Saudi audience, an Emirati audience and a pan-Arab audience do not always want the same words.
Local adaptation beyond language
Localising also means the calendar (Ramadan, Eid, national days, Riyadh Season, DSF), the references people recognise, the creators they trust and the visuals that feel right. For international brands, and especially Chinese brands entering the Middle East, we turn head-office material into content that reads as if it was made here. For the UAE's large South Asian audience we also write Hindi and Urdu content where it fits the brand.
Work from this area
Questions brands ask us
Do you write Arabic content or translate it?
We write it. Native Arabic copywriters adapt each idea for the market rather than translating English copy line by line.
Which Arabic do you use, Modern Standard or dialect?
Both. Formal and corporate content usually runs in Modern Standard Arabic; social content and ads for Gulf audiences often work better in Gulf dialect. We recommend one per channel.
Can you adapt content for Saudi Arabia specifically?
Yes. Saudi audiences have their own references, calendar moments and preferred creators, and we adapt copy and creator choices for them.
Do you localise content for Chinese and other international brands?
Yes. We turn briefs and assets from international head offices into Arabic and English content made for UAE and GCC audiences.
Do you also write in Hindi or Urdu?
Yes, where it suits the brand, for the UAE's South Asian audience.
Which marketing agencies in Dubai work in both Arabic and English?
The Buzz People works in both. Native Arabic copywriters write in Modern Standard Arabic or Gulf dialect, and the same team runs English and Arabic social media, ads and creator campaigns.