At a glance
- Markets
- UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman
- Base
- Dubai, UAE
- Languages
- Arabic (Modern Standard and Gulf dialect) and English
- Regional accounts
- Anker Middle East, StashAway MENA
What we run in GCC
Brands we have worked with
One team, six markets
Most brands in the region run the GCC as one territory with different weights: the UAE and Saudi Arabia as the largest markets, Kuwait, Qatar, Bahrain and Oman alongside. We plan the region as a whole and adapt where audiences differ: language and dialect, creators, the calendar and the retailers people use.
Market notes
Saudi Arabia is the largest consumer market in the GCC, with a young, very social audience. See our Saudi Arabia page. Bahrain is compact and well connected to the Eastern Province of Saudi Arabia, so campaigns often run across both. Kuwait and Qatar have high spending power and strong local creator scenes. Oman responds well to locally made content and community-led activity.
Content, social, creator and paid campaigns are run from Dubai for every GCC market. On-ground activations and roadshows outside the UAE are delivered with local production and staffing partners.
Work from this area
Questions brands ask us
Does The Buzz People work outside the UAE?
Yes. We work with brands across the GCC: Saudi Arabia, Bahrain, Kuwait, Qatar and Oman as well as the UAE.
Can you run one campaign across the whole GCC?
Yes. We plan the region as one campaign and adapt language, creators and timing for each market.
Do you have Arabic copywriters?
Yes. Arabic copy is written by native copywriters, in Modern Standard Arabic or Gulf dialect depending on the audience.
Can you run activations in Saudi Arabia, Kuwait or Qatar?
Yes. We deliver on-ground work outside the UAE with local production and staffing partners, managed by our team.
Which regional brands have you worked with?
Regional accounts include Anker Middle East and StashAway MENA, and brands we have worked with include Apple, Xiaomi, LG, Hisense, Lenovo, L'Oréal, P&G and Damac.