At a glance
- Client
- StashAway MENA
- Period
- 2021
- Category
- Fintech and personal investing
- What we did
- Creator selection, briefs, contracts, approvals and reporting
Why finance needs a different brief
Investing is a regulated product, so a creator cannot promise returns the way they might sell a gadget. The campaign was built in two tiers instead: two brand-hero creators to carry the main message, and three macro creators to take it to more audiences.
What ran
Each of the five creators delivered an Instagram post and a run of ten to twelve stories about the app, all in 2021.
Services and industries
More case studies
Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.The Bhukkad Café: food reels, events and creator visits for a Dubai café chainHow The Buzz People runs Instagram for The Bhukkad Café, a Dubai café chain: food reels, events and creator visits, with 133,000 views on 20 reels in two months.X-Cell: Zohra and a series of short product filmsZohra and a series of short films The Buzz People wrote, shot and edited in Dubai for X-Cell smartwatches, each cut for YouTube, Instagram and TikTok.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.
Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.