At a glance
- Client
- X-Cell, distributed by Tech Mart Middle East
- Period
- 2022 to 2023
- Output
- About eight films, each in 16:9 and 9:16
- What we did
- Storyboard, casting, locations and permits, shoot, edit
The approach
A smartwatch film easily turns into a list of features. Zohra starts from a morning instead: she gets ready at the mirror, checks the watch, gets into the car, has coffee on a balcony and heads out. The watch is in every scene, but the film is about her day. The Elite 3 storyboard used the same idea, with the watch's GPS and calls in use while driving.
How it was made
Each film started as a written storyboard with shots, on-screen text, model type and locations. We handled casting, location access and permits, shot in 1080p and 4K, and delivered every film twice: a 16:9 cut for YouTube and screens, and a 9:16 cut for Instagram reels and TikTok.
More case studies
Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.The Bhukkad Café: food reels, events and creator visits for a Dubai café chainHow The Buzz People runs Instagram for The Bhukkad Café, a Dubai café chain: food reels, events and creator visits, with 133,000 views on 20 reels in two months.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.Belkin: Triple Up, a product film for the Triple Display DockTriple Up, a product film The Buzz People made in Dubai for the Belkin Connect USB-C Triple Display Dock, from the client brief through to the final cut.
Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.