At a glance
- Client
- Belkin
- Product
- Connect USB-C Triple Display Dock
- Period
- Briefed December 2022, delivered 2023
- What we did
- Content plan, storyboard, shoot, edit
The brief
Belkin's brief named two audiences, business buyers and home users, plus the SKU, the assets available and the formats needed. A dock is hard to film because the interesting part is what it lets you do. So the film spends little time on the box: it moves from a desk with three screens at work to 4K gaming at night, with the ports (three HDMI, two DisplayPort) and accessories called out on screen as they come into use.
What we delivered
A content plan and storyboard approved before the shoot, then the film itself, cut for the formats in the brief.
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