At a glance
- Client
- Swiss Military smartwatches, distributed by Tech Mart Middle East
- Period
- 2022 to 2023
- Output
- Product films in 16:9 and 9:16, from a ten-film plan
- What we did
- Storyboard, casting, locations, shoot, edit
The idea
A smartwatch is bought for the life it fits into. Time Piece puts the DOM 2 on a man training at an outdoor gym by the water in Dubai: tyre work, pull-ups and a punch bag, with each feature shown at the moment he uses it, from automatic workout detection to heart rate, calories burned and blood oxygen. It closes on one line: your workout partner. Other films in the series were storyboarded around a working day in the city, from a morning meeting to dinner.
Delivery
Every film was planned on a shared content sheet with the product, video type and storyboard, then shot and cut in two formats so the same work could run on YouTube, retail screens, Instagram and TikTok.
Services and industries
More case studies
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Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.