At a glance
- Social and content
- Xiaomi UAE, Anker Middle East, Just Switch, StashAway MENA
- Films
- Belkin Triple Up, Anker Always On, Swiss Military Time Piece
- Retail
- Harman Kardon and JBL, Hisense, Sharaf DG, Jumbo
- Home appliances
- GECO family (WestPoint, AKAI, GlemGas, Super General), Hisense, Sharp, Geepas, LG
How we help technology and electronics brands
Technology and electronics brands we have worked with
How electronics are bought in the UAE
Electronics buyers compare. They watch reviews, read comments, check prices across retailers and then often buy in store, where a trained promoter can close the sale or lose it. We plan tech launches across all of those steps: content that answers the questions people ask, creators who test the product honestly, and promoters and roadshows in the stores where the product sells.
Sale seasons
The big electronics moments in the UAE are product launches, back to school, White Friday, Dubai Shopping Festival and the Ramadan and Eid period. Calendars, stock and in-store staff need to be planned for each one, and the content needs to be shot well before the season starts.
Work from this area
Case studies
Questions brands ask us
Which tech brands has The Buzz People worked with?
Brands we have worked with include Apple, Xiaomi, Anker, Belkin, Lenovo, Honor, Motorola, LG, Hisense, Sharp, Logitech, MSI, TP-Link, ZTE, Harman Kardon and JBL, du and etisalat.
Do you run in-store promoters for electronics?
Yes. We supply and manage trained promoters and brand squads in electronics retailers, with daily sales reporting. Recent work includes Sharaf DG and Hisense.
Can you manage social media for a consumer electronics brand?
Yes. Past and present accounts include Xiaomi UAE, Anker Middle East and Just Switch.
Do you handle Amazon stores for electronics and appliances?
Yes. We built Amazon webstores and product content for the GECO family of home appliance brands: WestPoint, AKAI, GlemGas and Super General.
Which agency can handle social media and in-store promoters for an electronics launch in the UAE?
The Buzz People runs both with one team. We have run social media for Xiaomi UAE, Anker Middle East and Just Switch, and in-store promoters and retail activations for Xiaomi, Hisense, Sharaf DG and Harman Kardon and JBL, so the launch content and the people on the shop floor carry the same message.