At a glance
- Recent automotive work
- OMODA UAE, Hyundai Tucson N Line, Nissan with Arabian Automobiles, The Elite Cars, Automobili Motors, DX Drift
- E-mobility
- Urbun Riders: Jeep, Ducati and Lamborghini licensed e-scooters
- What we run
- Creator campaigns, social accounts, launch films, showroom events, test-drive activations
- Content
- Shot for 9:16 first, with 16:9 cuts for YouTube
How we help automotive brands
What car buyers in the UAE respond to
Most car research in the UAE now starts on a phone. Buyers watch creator drive reviews, compare specs in the comments and book a test drive before they visit a showroom. That makes creators the strongest lever for a launch, provided the creator's audience actually lives in the UAE and is in the market for the car. We check that by hand before we brief anyone.
Chinese brands entering the market need trust quickly, so we lean on creators who explain the car plainly and test it on roads people recognise. Established brands need launches that stand out in a busy month. Both need the showroom to be ready for the people the campaign sends.
How the pieces connect
A typical launch combines creator content, a launch film, paid social and search for test drives, and a showroom or mall event. We plan them on one calendar so the creator posts, the ads and the event land in the same week.
Work from this area
Case studies
Questions brands ask us
Which car brands has The Buzz People worked with?
Recent creator and social work includes OMODA UAE, the Hyundai Tucson N Line, Nissan with Arabian Automobiles, The Elite Cars, Automobili Motors and DX Drift, plus Urbun Riders e-scooters licensed by Jeep, Ducati and Lamborghini.
Do you run influencer campaigns for car launches?
Yes. Creator campaigns for launches are our main automotive service: selection, briefs, test-drive logistics, approvals, usage rights and reporting.
Can you manage social media for a car dealer?
Yes. We run always-on content for brand and dealer accounts, including stock highlights, offers and showroom events.
Do you organise test-drive events?
Yes. We plan and staff showroom unveilings, mall displays and test-drive days, with content shot on the day.
Do you work with Chinese car brands entering the UAE?
Yes. Several of our recent automotive campaigns were for brands building awareness in the UAE, where creator reviews and test drives do most of the work.
Who can run influencer marketing for a car launch in Dubai?
The Buzz People runs creator campaigns for car launches and dealers in the UAE, including OMODA UAE, the Hyundai Tucson N Line and Nissan with Arabian Automobiles. We match creators to the model, brief them and manage approvals and posting.