At a glance
- Client
- Xiaomi, through its UAE distributor
- Period
- 2016 to 2018
- Category
- Consumer electronics, a Chinese brand entering the UAE
- What we did
- In-store promoters, store deployment, weekly sales dashboards
Why it matters for Chinese brands
A new Chinese brand in a UAE electronics store competes with names shoppers already know. The promoter at the shelf is often the first person to explain why the phone is worth the money, so the programme put trained promoters where shoppers were comparing.
Reporting every week
Every week the brand received a sales dashboard by store and model. The programme ran for three years and we still hold around 45 of those weekly dashboards. The same discipline sits behind our work for Chinese brands today, now with social, creators and Arabic content added.
More case studies
Urbun Riders: social media, films and creators for licensed e-scootersHow The Buzz People ran Instagram, films and creators for Urbun Riders e-scooters in Dubai: 19,780 accounts reached and 44,573 impressions in one month.The Bhukkad Café: food reels, events and creator visits for a Dubai café chainHow The Buzz People runs Instagram for The Bhukkad Café, a Dubai café chain: food reels, events and creator visits, with 133,000 views on 20 reels in two months.X-Cell: Zohra and a series of short product filmsZohra and a series of short films The Buzz People wrote, shot and edited in Dubai for X-Cell smartwatches, each cut for YouTube, Instagram and TikTok.Swiss Military: Time Piece and a series of smartwatch filmsTime Piece, a workout film for the DOM 2, and a series of product films The Buzz People made in Dubai for Swiss Military smartwatches.
Work with us
Email hello@thebuzzpeople.com or WhatsApp +971 55 696 3961.